Over the years, as “expertise” gianed imposrtance, many sub-fields with different disciplines emerged in what we call “meetings”.
INCENTIVES
Incentives are perhaps one of the most important areas where creative is most needed within the industry. Especially in incoming incentives, we host different people from many different countries, in Turkey.
CONGRESS
Congresses are perhaps the most important gatherings in the world that play a very important role in the promotion of a country.
EVENTS
“Event” is certainly our main area of expertise. We serve our customers in many national or international corporate and private events with 25 years of experience.
SOCIAL ACTIVITIES
Personal events like birthdays, weddings, and christmas parties
HOW WE WORK ?
We are with you from the first stage of your project to the last minute of the event day…
1. BRIEFING
- Asking effective questions to understand the purpose of the project
- Collecting information about the event such as dates, number of participants, venue preference
- Obtaining the necessary brief about the customer's layout or concept preferences
2. UNDERSTANDING THE CUSTOMER AND THE BRAND
- Studies done to get to know the corporate customer or person
- Approach of the brand, communication strategy, Acquisition of corporate identity
- Positioning the special brand and corporate identity for this project
3. UNDERSTANDING THE PARTICIPANTS OF EVENT
- Active questions worked out to define the Participant Profile
- Participant age and gender / sexual orientation distribution, understanding of socio-economic structure, education levels
- Defining the relationship that the customer wants to establish with the participant
- Communication design how to convey the message of the event to the participant
4. CASE STUDY
- Examination and feedback analysis of the customer's previous activities similar to this event
- Analysis of competitor companies' stance on similar activities and feedback
- What is happening at similar events around the world? Trend analysis
5. CONCEPT WRITING
- Creating the correct slogan and sub-mottos in parallel with all analysis studies carried out
- Determining the messages to be given in parallel with these mottos
- The details of the visual communication through which the determined messages will be conveyed to the participant
- Writing and detailing the story
- Designing the pre-event communication process
- Determination of presentation, film and storytelling techniques
- Determining the items that support the message for Entertainment
- Determining the technique and technology that will best convey the message
- Determination of analog / hybrid activity details
- Formation of ideas of transmedia designs (PR-Press-TV-Social Media Interaction)
6. EVENT DESIGN
- Event Design According to Space (2D-3D) Making 2D
- Designs suitable for the concept
- The application processes of 3D visual designs mentioned in the concept to the space and event
7. PROJECT EXECUTION MANAGEMENT
- Budgeting
- Implementation of the entire concept design from A to Z before the event
- Follow-up and coordination of sub-suppliers
8. PROJECT STAGING MANAGEMENT
- Managing and conducting the entire process for which the day and hour of the event is designed
- Event Management
